The Ross brothers decided to start their own brewery while attending Maryland Deathfest. In between deathmetal sets, they ended up spending a lot of time in their hotel room drinking boldly flavoured American craft beers: insanely bitter IPAS, unreal dessert stouts, and high gravity barley wines.
The beers were so unbelievably good, they thought to themselves:
“Why can’t we drink like this at home? Maybe we should just start a brewery that makes what we like to drink?”
In homage to their origins, the Ross boys pair their beers with metal sounding names and graphics. New Level Brewing bends the rules of the style guidelines to create bold beers that are just a bit different from what you may have had before. They may not obey the Rhineheitsgebot, but they refuse to compromise the quality of their beer or to release anything that
they don’t love.
1. It's Gotta Be Fun.
Rather than worry about what is and isn't beer, the big question for NLB is whether or not it would be a good time. If we are having fun making it and selling it, then people will have fun drinking it and that's what matters to us.
2. Dream it. Brew it.
The amazing thing about beer is that even though it's ancient, we can still come up with new flavour profiles and brewing techniques. At NLB, nothing is necessarily off the table in terms of style or production methods. New Level means No Limits.
3.Craft is For Everyone.
We take craft beer seriously and strive for the highest quality possible, but we are adamantly opposed to attempts to turn beer culture into another version of elitist wine culture. We hope that by brewing a wide array of styles that appeal to all sorts of people, that NLB can broaden the range of people who enjoy craft beer.
Diversity, Equity Inclusion and Anti-Harassement Policy
We are committed to providing a safe, respectful and inclusive environment.
We have always strived to brew weird beer for weird people, and set ourselves apart in the craft beer industry by rejecting the culture of elitism and being a brewery that holds space for people who may not feel welcome elsewhere.
This Anti-Harassment and Diversity, Equity and Inclusion Policy provides a framework to guide our decision making and a process to guarantee the fair investigation and resolution of any scenarios that fall outside our standards of behaviour.
This policy applies not only to our employees, but to the vendors and partners who we collaborate with and also the customers who spend time in our taprooms. Customer service is important to us, but will not be delivered at the expense of our staff’s safety and wellbeing.
We are committed to taking a zero-tolerance approach to harassment, discrimination and violence.